PUBLICATIONS
Times are bad. Children no longer obey their parents, and everyone is writing a book. —
-Cicero-
Books
Bibliography
Paul Wagner. Wine Marketing and Sales, 3rd edition. Paul Wagner, Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco. CA. (July 2019) Winner of the Gourmand International Best Book for Professionals. 4th edition out in late 2023
Paul Wagner. Wine Sales and Distribution, Paul Wagner, John Crotts, and Byron Marlowe. Rowman and Littlefield, Denver, CO. (2019) 2nd edition out in late 2023 Also Winner of the Gourmand International Best Book for Professionals
Paul Wagner. Artisan Public Relations. Paul Wagner. Board and Bench, Santa Rosa. CA. (2020) And Fiction! Danger: Falling Rocks, from Val de Grace books, June 2021.
The second, third, fourth, fifth and sixth books in the Dan Courtwright series of murder mysteries set in the Sierra Nevada--all available from Amazon and many bookstores. They are also for sale at the gift shop at Calaveras Big Trees State Park, and the ranger stations in the Stanilaus National Forest in the High Seirra.
Lectures/Audio tapes
A History of Wine in 10 Glasses from Audible Link
The Instant Sommelier: Choosing Your Best Wines from The Great Courses Link
Recent interviews
PR for the beer and wine industry:
With Allen Wright of the Wine Marketing And Tourism Conference, I talk about PR and how to do it. Here's the link.
An interview in Spanish with Adela Pereira for her new podcast on wine and tourism. Here is the link
Interview with Hugh Kruzel in Canada--
And here is some fun from Taiwan--some of my class lectures from Napa Valley College translated into Chinese.
Paul Wagner. The Last Drop: Napa vs. Napa. Les Amis du Vin Magazine, (September, 1986)
Paul Wagner. The Last Drop: Gold Medal Wines. Les Amis du Vin Magazine, (April, 1987)
Paul Wagner. Ten Years After. Les Amis du Vin Magazine, (October 1988)
Paul Wagner. Not Just a Matter of Taste. The Monthly, Berkeley CA, (December 1990)
Paul Wagner. East and West Wine Bowl? Not! Wines and Vines, (January 1995)
Paul Wagner. The Ultimate Game Fish. Fly Fishing Broadcast Network, fbn.com. (October 1996)
Paul Wagner. Blow Drying the Vineyards. Printed in Spinning the Bottle. Harvey Posert and Paul Franson, Editors. (2004.) ISBN: 0974756601
Paul Wagner. International Brand marketing. Printed in Wine, A Global Business. Liz Thach and Tim Matz, eds. Miranda Press, Elmsford, NY (2004.)
Paul Wagner. Marketing Communications Basics. Vineyard and Winery Management, March/April (2004)
Paul Wagner. SWOT. Vineyard and Winery Management, May/June (2004)
Paul Wagner. Fishing Where the Fish Are. Vineyard and Winery Management, (July August 2004)
Paul Wagner. Press Kit Basics. Vineyard and Winery Management, (September/October 2004)
Paul Wagner. Managing Wine Festivals. Vineyard and Winery Management, (November/December 2004)
Paul Wagner. Trade Associations and How to Use Them. Vineyard and Winery Management, (January/February 2005)
Paul Wagner. Targeting Donations. Vineyard and Winery Management, (March/April 2005)
Paul Wagner. PR vs. Advertising. Vineyard and Winery Management, (May/June 2005)
Paul Wagner. What do Writers Want? Vineyard and Winery Management, (July/August 2005)
Paul Wagner. Spring Mountain District Association—a Case Study. Vineyard and Winery Management, (September/October 2005)
Paul Wagner. The Four S’s of Wine Tasting. Over the Barrel, by Graperadio.com. Vol 1 No. 1 (November 2005)
Paul Wagner. Public Relations and Packaging. Vineyard and Winery Management, (November/December 2005)
Paul Wagner. Soave in the US Market: Communications and Sales. Il Sistema Soave tra Prudzione e Mercato, Consorzio Tutela Vino Soave e Recioto di Soave, Verona, Italy. 2005.
Paul Wagner. Five Great Myths of Public Relations. Vineyard and Winery Management, (January/February 2006)
Paul Wagner. Media Relations. Vineyard and Winery Management, (March/April 2006)
Paul Wagner. Wine Marketing and Sales. Paul Wagner, Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco. CA. (2006)
Paul Wagner. Making the Most of Trade Shows. Practical Winery and Vineyard. (July/August 2006)
Paul Wagner. The World of Wine. China Wines Information Website (August 2006)
Paul Wagner. Marketing Wine. China Wines Information Website (August 2006)
Paul Wagner. Visitor Centers. Vineyard and Winery Management, (September/October 2006)
Paul Wagner. Wines of Murcia. American Wine Society Journal (Volume 38 #4, Winter 2006)
Paul Wagner. Presentation Skills. Vineyard and Winery Management, (November/December 2006)
Paul Wagner. Local Issues. Vineyard and Winery Management, (January/February 2007)
Paul Wagner, Janeen Olson, and Liz Thach. Making Wine Shows and Festivals Productive, Winepress, The official magazine of Wine New Zealand, Issue #156 February 2007
Paul Wagner. What Companies Do. Vineyard and Winery Management, (March/April 2007)
Paul Wagner, Janeen Olson, and Liz Thach. The Color of Money—Wine Label Strategies, Winepress, The official magazine of Wine New Zealand, Issue #159 May 2007
Paul Wagner. Words Matter. Vineyard and Winery Management, (May/June 2007)
Paul Wagner. Wanted: Good PR People, Vineyard and Winery Management, (July/August 2007)
Paul Wagner. e-PR: Wine and the Internet. Vineyard and Winery Management, (September/October 2007)
Paul Wagner. El futuro de los vinos españoles en el mercado de Estados Unidos. Diario de Navarra, November 24, 2007
Paul Wagner. Wine Competitions and Points. Vineyard and Winery Management, (November/December 2007)
Paul Wagner. Product Placement—Being Seen in all the Best Places. Vineyard and Winery Management, (January/February 2007)
Paul Wagner. Showtime! Winery Special Events, Vineyard and Winery Management, (March/April 2008)
Paul Wagner. Trade Hospitality, Vineyard and Winery Management, (May/June 2008)
Paul Wagner, Build Your Brand, North Bay Business Journal, (Harvest 2008)
Paul Wagner, Relationships Are the Key, Vineyard and Winery Management,
November/December 2008
Paul Wagner, How to be PC: Perfect Client, Vineyard and Winery Management,
January/ February 2009
Paul Wagner, Talk is NOT Cheap, Vineyard and Winery Management,
March/April 2009
Paul Wagner, Packaging Your PR, Vineyard and Winery Management, May/June 2009
Paul Wagner, Do Points Matter, Thedrinksreport.com (June 2009)
Paul Wagner. New Social Media Vineyard and Winery Management, (July/August 2009)
Paul Wagner. Free Samples? Vineyard and Winery Management, (September/October 2009)
Paul Wagner. The Sound of Music. Vineyard and Winery Management, (November/December 2009)
Paul Wagner. Hocus Pocus. Vineyard and Winery Management, (January February 2010)
Paul Wagner. Making it in the Big Leagues. Vineyard and Winery Management, (March April 2010)
Paul Wagner. Gender Issues. Vineyard and Winery Management, (May June 2010)
Paul Wagner. Feeling Lucky? Vineyard and Winery Management, (July August 2010)
Paul Wagner. Houston, We Have a Problem. Vineyard and Winery Management, (September October 2010)
Paul Wagner. Sine Qua Non: The Aguilera Family. The World of Fine Wine, (C29 September 2010)
Wagner, Paul 'Book Reviews', Journal of Wine Research, 21: 1, 97 — 101
Paul Wagner. Public Relations: By Definition, Vineyard and Winery Management, (November December 2010)
Paul Wagner. Wine Marketing and Sales, 2nd edition. Paul Wagner, Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco. CA. (October 2010)
Paul Wagner. What to do when they get it wrong. Vineyard and Winery Management, (January February 2011)
Paul Wagner. Relationships Are the Key. Vineyard and Winery Management, (March April 2011)
Paul Wagner. The Power of Personality. Vineyard and Winery Management, (May June 2011)
Paul Wagner. In House, or Out House? Vineyard and Winery Management, (July August 2011)
Paul Wagner. Twitter Taste Live. Vineyard and Winery Management, (September October 2011)
Paul Wagner. Trade shows: what’s the point? Vineyard and Winery Management, (November December 2011)
Paul Wagner. Help me! I want a job in Wine PR! Vineyard and Winery Management, (January February 2012)
Paul Wagner. Relationships Are the Key. Vineyard and Winery Management, (March April 2012)
Paul Wagner. Label Logic. Vineyard and Winery Management, (May June 2012)
Paul Wagner. What color is your Wine Label? Practical Winery & Vineyard , (July 2012)
Paul Wagner. Blow Drying the Vineyards. Printed in Spinning the Bottle Again. Harvey Posert and Paul Franson, Editors. (2012) ISBN: 09780985 139209
Paul Wagner. Talk in the Tasting Room. Vineyard and Winery Management, (July Aug 2012)
Paul Wagner. Develop a Nose for News. Vineyard and Winery Management, (Sept Oct 2012)
Paul Wagner. Beware the Alcohol Police. Vineyard and Winery Management, (Nov Dec 2012)
Paul Wagner. Needles in Haystacks. Vineyard and Winery Management, (Jan Feb 2013)
Paul Wagner. Chianti Classico Revolution. American Wine Society Journal, August 2013
Paul Wagner. Learn to Win. Vineyard and Winery Management, (Mar Apr 2013)
Paul Wagner. B2B as Vital as B2C. Vineyard and Winery Management, (May June 2013)
Paul Wagner. Last Things First. Vineyard and Winery Management, (Jul Aug 2013)
Paul Wagner. ‘Tis the Season for PR Planning. Vineyard and Winery Management, (Sept Oct 2013)
Paul Wagner. Be a Good Neighbor. Vineyard and Winery Management, (Nov Dec 2013)
Paul Wagner. Meeting with the Media. Vineyard and Winery Management, (Jan Feb 2014)
Paul Wagner. PR for the TR! Vineyard and Winery Management, (Mar Apr 2014)
Paul Wagner. Make a new Plan Stan. Vineyard and Winery Management, (May June 2014)
Paul Wagner. All of the People, All of the Time. Vineyard and Winery Management, (Jul Aug 2014)
Paul Wagner. Pressing Matters. Vineyard and Winery Management, (Sept Oct 2014)
Paul Wagner. Free Wine! Vineyard and Winery Management, (Nov Dec 2014)
Paul Wagner. Vines vs. Customers. Vineyard and Winery Management, (Jan Feb 2015)
Paul Wagner. After Ten Years. Vineyard and Winery Management, (Mar Apr 2015)
Paul Wagner. The Father of Prosecco. In the Mix, (Spring 2016)
Paul Wagner. The Judgement of Paris Forty and Warren Winiarski. In the Mix (Spring 2016)
Paul Wagner. The Union des Grands Crus de Bordeaux and Oliver Bernard. American Wine Society Journal, January 2016
Paul Wagner, Terroir is Dead, Art Culinaire #129, (Spring 2017)
Paul Wagner. Wine Marketing and Sales, 3rd edition. Paul Wagner, Liz Thach, and Janeen Olson. Wine Appreciation Guild, San Francisco. CA. (July 2019)
Paul Wagner. Wine Sales and Distribution, Paul Wagner, John Crotts, and Byron Marlowe. Rowman and Littlefield, Denver, CA. (2019)
Paul Wagner. Artisan Public Relations. Paul Wagner. Board and Bench, Santa Rosa. CA. (2020)
Paul Wagner. Danger: Falling Rocks. Paul Wagner, Val de Grace Books, Napa, CA (2021)
Paul Wagner, Bones of the Earth, Paul Wagner, Albicaulis Books, Napa CA (2021)
Paul Wagner, Holes in the Ground, Paul Wagner, Albicaulis Books, Napa, CA (2022)
Paul Wagner, Granite Gorge, Paul Wagner, Albicaulis Books, Napa CA (2022)
Paul Wagner, How Do You Sell Wine Successfully, Meininger's Wine Business Internatonal, January (2023)
Paul Wagner, High Sierra Quarry, Paul Wagner, Albicaulis Books, Napa, CA (June 2023)
Paul Wagner, Vertical Exposure, Paul Wagner, Albicaulis Books, Napa, CA (November 2023)
Paul Wagner, Napa Valley College's Wine Education Center, Paul Wagner, Napa Valley Features, (February 2024)